Now, I do some marketing: I have this blog, which is sporadically updated ( and also has some good help pages). New additions to my Marketplace listings do automatically get tweeted, and I will tweet about some new thing now and then. I do occasionally get invited to be featured in magazine articles or TV shows.
But mainly my only “marketing” is done directly to my own customers: sending my weekly notecard about new releases, updates, promos, helpful tips, gifts. I like doing that. I appreciate my customers and I really like making gifts for them, passing along helpful tips, telling them about what I am working on.
All of which means that even in this age of instantaneous ubiquitous communication in every possible form — a friend telling a friend is still the most effective advertising there is. And that is a really good thing for me, and anyone else who just likes to spend time creating and taking care of business.